Because of my experience in creative agencies and design companies, I’m often asked what I love most: creating a memorable campaign or building a well-crafted digital product.
My answer is always the same: I love good ideas.
And good ideas are not always ads. They can also be digital interfaces with great user experience. People connect with what is useful — or with what makes them think, cry, or laugh — regardless of format.
If it’s good and relevant in some way, it works.
In other words, I love good work. And football.
At Dentsu, besides the creative leadership, I try to set up a pleasant environment for the team. Well-being always helps creativity. We spend most part of our days at work, so we better enjoy it.
Head of Creative and Experience @ Dentsu
ricardo.diniz@gmail.com • 55 11 97150 5599